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Surat, Gujarat
6 hours ago

HEART EYES FOR CHAINSTITCH EMBROIDERY

chainstitch embroidery has been around for a VERY long time, this retro method was historically used for work-wear, embellishing garments + western wear beginning in the early 1900’s. not to be confused with chain-stitch hand embroidery, this method uses a RAD vintage machine, lead + steered by hand to create the iconic loop stitches. the method creates a completely different look, texture + FEEL that we've been low key obsessing over, since the moment we laid eyes on this special art form.

EQUAL PARTS: SKILL, LABOR + LOVE ;) OH + OG MACHINERY

those who share this admiration know that it’s quite technical, + that operating a chainstitch machine takes a high level of expertise + patience, making these works of art a real labor of love. this makes the method not only unique + but rare!

NOT TO MENTION the machinery is definition VINTAGE. they really don’t make ‘em like they used to… no really … they don’t make them anymore. while there are modernized versions, most chainstitch artists are working with the OG antiques.

CHAIN STITCH ARTISTS ARE A BREED OF THEIR OWN + ARE FEW + FAR BETWEEN [MAKING THEM EXTRA EXTRA RAD]

these artists are masters of their craft + we’re lucky enough to have TWO amazing local chainstitch artists who have been adding their mad needle skills to every P+L collection since our first. HUGH HAMILTON, has quite literally worked with us since our inception + we’ve been blessed to have EMILIE MACHPHAIL STUDIOS on our artists roster as of late [have you SEEN the RAMBLIN’ HEARTS denim jackets ?!] if you know us, you know we love a juicy collab with like-minded-creatives + to see our drawings + designs come to life at the hands of these insanely talented artists is a real DREAM-COME-TRUE. you can spot their amazing skills on all our vintage collections, custom work + leather accessories. we’re incredibly grateful for their artistry + trust, they truly have a special place in our hearts.

IT’S THE NOSTALGIC STYLE FOR US

IYKYK, we’re BIG on nostalgia. + we love that all chainstitch embroidery work nods back to western suits, OG motorcycle jackets + that unique timeless factor that adds that something EXTRA to our pieces. maybe it’s the BOLD curvatures or maybe it’s the fact that most chainstitch machines date back to the early 1900’s - there’s just something so beautiful about this medium **it really pulls at our heart strings ;)**... #pardonthepun #wehadto

LEVELS UP OUR ALREADY RAD + FAVE CLOSET STAPLES: FROM SURPLUS, TO DENIM, TO LEATHER + MORE.

it’s no secret we love a well worn denim/leather jacket or the perfect loved-on surplus. is there anything better than throwing on your second skin jacket + feeling like you could take on THE WORLD? ANSWER: YES - when it’s embellished with colour + symbolism + your go-to mantra/icon. we’re BIG fans of re-inventing, upcycling + re-discovering these pieces. chainstitch artwork + designs add to our already fave pieces so you can literally wear your heart +/or BAD-ASSERY on your sleeve.

SO - can we consider you a chainstitch convert? FAB, join the crew! we know after learning about the magic of chainstitch you’ll want to take a closer look at the stitches the next time you come across one of our pieces + be AMAZED.