THE MAKING OF THE LOVE CAT

5 Q’s WITH ELLEN REICHBART, P+L'S ART DIRECTOR TO GET YOU UP CLOSE + PERSONAL WITH OUR NEW FAVOURITE ICON. 

 

THE GIST: THE LOVE CAT IS RAD AS HECK (!!!!!) but where did this WILD-ON-LOVE FELINE COME FROM? we’re chatting with P+L art director + in house artist Ellen on how the LOVE CAT came to be.

Q1: WHO IS THE LOVE CAT?

E: the LOVE CAT is probably my favourite creation to date, + our beacon of the year;  fierce, intelligent, multi-dimensional. prophetic, inspiring, using her ROAR as a catalyst for spreading good.


the LOVE CAT teaches us to lean IN, to embrace, + get hot + WILD with our fears. to hold up the flame for those around us, so that we can ALL find the LIGHT within. she is a testament that whatever you need lies within you, that the ANSWER will always +  4EVER be YOU.

Q2: DID THE LOVE CAT SIMPLY PURRR HER PRESENCE VIA YOUR DREAMS?

E: I first drew a version of the LOVE CAT for one of our monthly musings wallpapers, back in July of 2020. the wallpaper read “wild + free” + this first iteration of the illustration was made to invoke that feeling. the permission to be yourself, to be “wild”, to be you. the idea for the drawing itself came from inspiration from traditional Japanese + Chinese paintings + silk screens, retro-style logos including motorcycle companies + vintage sports teams mascots - but I wanted to make something that was uniquely P+L.


I chose to add a third eye to the LOVE CAT, symbolic of spiritual connection + connection to self. the third eye also has a HEART for it’s pupil, [an addition by Jennifer, our founder] which is very iconic P+L. to me it means seeing things with love, but also bringing that LOVE to the forefront of what you do + what you put out into the world. lastly, instead of whiskers, the LOVE CAT has lightning bolts, which is classic P+L [+ my personal fave,] symbolic of the electric feels that each of us emanate when we are being 100% OURSELVES - when we’re in our flow state + doing the things that LIGHT US UP.


Q3: W-W-W-wwwwait… THE LOVE CAT IS UNIQUE TO P+L? 

E: YOU BETCHA BABY! a lot of people are surprised to learn that we draw all our icons/graphics in house + the LOVE CAT is no exception! we went through lots of iterations + versions of the LOVE CAT, she’s evolved quite a bit from the original drawing. once we finalized her look we adopted the LOVE CAT for both of our true-loves; print + embroidery [because we just loved her so DANG much]. we are HIGH-key obsessed with this fierce ROAR we felt conveyed exactly how we wanted the FOR THE LOVE OF LOVE message to be delivered.


Q4: CAN YOU ELABORATE ON THE LOVE CAT’S ROLE IN THE FOR THE LOVE OF LOVE COLLECTION + HOW EVERYTHING IN THE COLLECTION IS CONNECTED?

E: if you're a fan of P+L, you'll know by now that we LOVE to story-tell. our team is magically collaborative, we give SO much thought + intention to the visuals, words + the symbols that accompany every piece. everything has an intention + a meaning we hope to instill in our garments. from the graphics, to icons, to COLOUR - everything is thought out to create a collection we hope to be UNIQUE + impactful.

the colour inspiration for the LOVE CAT came from the vintage US bead Jennifer had discovered on her travels [this bead is featured in the limited edition UNITY NECKLACE made in collaboration with KOKO beads.] I remember Jennifer pulling out this gorgeous string of amber/gold beads with the word "US" inscribed on them. for you, for me, for US. it was this bead, that stirred our inspiration + was a starting point to catalyze the whole collection.


Q5: WHERE DID THE LOVE CAT’S TAGLINE “BLOW YOUR OWN MIND” STEM FROM?

E: for the OG P+L fans, you’ll remember “blow your own mind” from our LOVE REVOLUTION collection back in 2018. when we were creating the FOR THE LOVE OF LOVE collection, we wanted it to embody ALL the types of love, how we feel it + cultivate it in our lives. this SELF-LOVE piece was one aspect we really wanted to note + emphasize. it’s meant to EMPOWER those who read + wear the phrase, reminding you that YOU are so f**king special, you don’t need to wait for someone to make you feel special... you are a work of art. be your own muse, blow your OWN mind.

ONE LAST THING: when you rock your LOVE CAT apparel we hope you feel EXTRA freaking RAD (because YOU ARE!).

whether you already have a coveted LOVE CAT piece, or you’re eyeing one up in your cart… know this: the LOVE CAT wants you to harness + HONE IN on the traits that make you UNIQUELY YOU! the LOVE CAT [+ THE P+L TEAM] is forever in your corner cheering you on with that BIG BAD FEARLESS ROAR *even if she’s actually ON your tee, clutch, sweatshirt or toque.